Monday 30 September 2013
Thursday 26 September 2013
Risk Assessment
There are a lot of risks involved in shooting a music video and we will have to tackle these as the process goes on. The big risks will be the locations and also ensuring that our artists are always safe when we are filming.
The weather will be a big factor in the shooting of the video as we are planning on shooting in a light setting and so if the weather changes such as rain or fog then filming will need to be suspended. This would be a high risk as filming can be completely stopped and so this would have a big effect on us. We can prevent this happening by checking the weather forecasts for the days that we are filming and only film on sunny days, if the weather is sunny we need to ensure that everybody is hydrated.
Another risk is the camera and tripod and the risk is that the tripod could easily get knocked over and so can the camera. The camera could also run out of battery which would be nightmare for filming there also might not be enough space on the memory card. This would be a high risk as we need to ensure that somebody is watching the camera to ensure that it doesn't get knocked over as the camera would become damaged and we wouldn't be able to film. Also we need to bring a charger with us and also a spare memory card to ensure that we don't run out of space and we have a backup.
The artist would be a risk as well although a low risk as they could forget to turn up for the shoot and they also may turn up at the wrong location. We would ensure that this didn't happen by either sharing lifts with our artists or constantly reminding them of the location.
We also need to ensure that no slipping, tripping or falling takes place, this could be considered as a medium to high risk. As we will be filming some scenes outside the grass or pavement maybe damp or slippy so we will need to ensure that we can handle this by making sure that everyone is wearing the appropriate footwear and clothing. We also need to ensure that people take their time when they are preparing for a scene.
We must look after the equipment and ensure that nothing is broken as this could seriously effect us when shooting the video as we may also lose any previous footage that has been shot as a result of the camera being broken. This would be considered as a medium risk due to the fact that equipment can always be replaced. To ensure this didn't occur we could have somebody watching the equipment at most times as well as letting everybody know whereabouts all the equipment is. In the case of the memory card being broken we could upload our footage every 20 minutes onto a computer to ensure that it is not lost.
We are considering have a few shots of the artists in cars and so this could be a very high risk as there is the possibility that a crash could take place at any time. And so we would need a very confident driver who feels they would have the ability to be able to concentrate on the road as well as being filmed for the video.
To ensure everybody turns up for video we would have to ensure everyone is aware of the location and time that we are meeting. As if somebody forgets to turn up for the shoot then we are missing out on valuable time to shoot the video.
Clothes are also a vital part of the music video as we need to ensure that they are styled in the way that we want them to be, so they must remember to bring the correct clothes, if they don't then the whole shoot Will be ruined as there will be no point in filming as it wont suit the style that we want to achieve. So we will have to notify our artists before we film to ensure they are aware of what they need to bring.
The weather will be a big factor in the shooting of the video as we are planning on shooting in a light setting and so if the weather changes such as rain or fog then filming will need to be suspended. This would be a high risk as filming can be completely stopped and so this would have a big effect on us. We can prevent this happening by checking the weather forecasts for the days that we are filming and only film on sunny days, if the weather is sunny we need to ensure that everybody is hydrated.
Another risk is the camera and tripod and the risk is that the tripod could easily get knocked over and so can the camera. The camera could also run out of battery which would be nightmare for filming there also might not be enough space on the memory card. This would be a high risk as we need to ensure that somebody is watching the camera to ensure that it doesn't get knocked over as the camera would become damaged and we wouldn't be able to film. Also we need to bring a charger with us and also a spare memory card to ensure that we don't run out of space and we have a backup.
The artist would be a risk as well although a low risk as they could forget to turn up for the shoot and they also may turn up at the wrong location. We would ensure that this didn't happen by either sharing lifts with our artists or constantly reminding them of the location.
We also need to ensure that no slipping, tripping or falling takes place, this could be considered as a medium to high risk. As we will be filming some scenes outside the grass or pavement maybe damp or slippy so we will need to ensure that we can handle this by making sure that everyone is wearing the appropriate footwear and clothing. We also need to ensure that people take their time when they are preparing for a scene.
We must look after the equipment and ensure that nothing is broken as this could seriously effect us when shooting the video as we may also lose any previous footage that has been shot as a result of the camera being broken. This would be considered as a medium risk due to the fact that equipment can always be replaced. To ensure this didn't occur we could have somebody watching the equipment at most times as well as letting everybody know whereabouts all the equipment is. In the case of the memory card being broken we could upload our footage every 20 minutes onto a computer to ensure that it is not lost.
We are considering have a few shots of the artists in cars and so this could be a very high risk as there is the possibility that a crash could take place at any time. And so we would need a very confident driver who feels they would have the ability to be able to concentrate on the road as well as being filmed for the video.
To ensure everybody turns up for video we would have to ensure everyone is aware of the location and time that we are meeting. As if somebody forgets to turn up for the shoot then we are missing out on valuable time to shoot the video.
Clothes are also a vital part of the music video as we need to ensure that they are styled in the way that we want them to be, so they must remember to bring the correct clothes, if they don't then the whole shoot Will be ruined as there will be no point in filming as it wont suit the style that we want to achieve. So we will have to notify our artists before we film to ensure they are aware of what they need to bring.
Monday 23 September 2013
Equipment Used
We will be using an iMac to put our videos onto as we will be using the software on the mack to be editing the footage with. Due to the iMacs larger screen it will be easier for us to identify the best shots that will suit our video more.
We are going to be using a tripod as it will give us the ability to shoot completely still shot, the tripod will also give us height with the camera and so if we want to shoot any high angle shots this will give us the ability to do it. The tripod will also give us the ability to create low shots if we want to use them.
We are going to use Final Cut Pro that is a editing software that will give us the ability to make a really good music video. Final Cut Pro enables us to edit sound, add video effects and creative text etc. This is everything we need to produce a video it also allows us to produce it in a high quality.
We are going to use the Cannon EOS 11D it has a good HD quality, another reason is that we want to do a variety of shots and this camera will allow us to do this. The camera gives us a lot of mobility as well. There are a lot of different settings as well on the camera and so this will greatly enhance our video.
Sunday 22 September 2013
Bastille Inspiration (Similar Genre)
This is Bastille's music video for there hit song 'Pomepeli'.
Another of Bastille's music video's which is ' Things We Lost in the fire'
Music videos we like.
This music video is Ayla by 'The Maccabees'.
This is Ellie Goulding music video for the song 'The Writer'.
Friday 20 September 2013
Indie Pop Genre.
So we have chosen to enter the Indie pop genre. Personally i feel this is the middle man between really Indie Bands for exaple and more of a pop band such as 'One Direction'. Our band 'Chunky Passion' will be somewhere inbetween the two bands I named above.
Indie pop is a genre of alternativ rock music that originated in the United Kingdom in the mid-1980s, with its roots in Scottish post-punk bands on the Postcard Records label in the early '80s (Josef K and Orange Juice) and the dominant UK independent band of the mid-'80s, The Smiths. Indie pop was inspired by punk's DIY ethic and related ideologies, and it generated a thriving fanzine, label, and club and gig circuit. Indie pop differs from indie rock to the extent that it is more melodic, less abrasive, and relatively angst-free.
The term "indie" had been used for some time to describe artists on independent labels (and the labels themselves), but the key moment in the naming of "indie pop" as a genre was the release of NME's C86 tape in 1986. The compilation featured, among other artists, Primal Scream, The Pastels, and The Wedding Present, and "indie" quickly became shorthand for a genre whose defining conventions were identified as jangling guitars, a love of '60s pop, and melodic power pop song structures (the genre was initially dubbed "C86" after the tape itself).
In the mid to late '80s, indie pop was criticized for its associations with so-called "shambling" (a John Peel-coined description celebrating the self-conscious primitive approach of some of the music) and underachievement, but the C86 indie pop scene is now recognized as a pivotal moment for independent music in the UK, as is recognized in the subtitle of that compilation's 2006 extended reissue: CD86: 48 Tracks from the Birth of Indie Pop. Indie pop continues to have a strong following and inspire musicians, not just in the UK but around the world, with new bands, labels and clubs devoted to the sound.
Indie pop is a genre of alternativ rock music that originated in the United Kingdom in the mid-1980s, with its roots in Scottish post-punk bands on the Postcard Records label in the early '80s (Josef K and Orange Juice) and the dominant UK independent band of the mid-'80s, The Smiths. Indie pop was inspired by punk's DIY ethic and related ideologies, and it generated a thriving fanzine, label, and club and gig circuit. Indie pop differs from indie rock to the extent that it is more melodic, less abrasive, and relatively angst-free.
The term "indie" had been used for some time to describe artists on independent labels (and the labels themselves), but the key moment in the naming of "indie pop" as a genre was the release of NME's C86 tape in 1986. The compilation featured, among other artists, Primal Scream, The Pastels, and The Wedding Present, and "indie" quickly became shorthand for a genre whose defining conventions were identified as jangling guitars, a love of '60s pop, and melodic power pop song structures (the genre was initially dubbed "C86" after the tape itself).
In the mid to late '80s, indie pop was criticized for its associations with so-called "shambling" (a John Peel-coined description celebrating the self-conscious primitive approach of some of the music) and underachievement, but the C86 indie pop scene is now recognized as a pivotal moment for independent music in the UK, as is recognized in the subtitle of that compilation's 2006 extended reissue: CD86: 48 Tracks from the Birth of Indie Pop. Indie pop continues to have a strong following and inspire musicians, not just in the UK but around the world, with new bands, labels and clubs devoted to the sound.
My personal interpretation of the 'Carried Away' song lyrics.
People of course are entitled to interpret lyrics the way they want, but personally I see a story about about two people in a relationship who were once extremely tight in their younger carefree days. But this is now and that was back in the past. I feel the video is that of the idea that both of the individuals have realized how far apart their personal values and priorites are away from eachothers.
In the first two lines he is describing friends relying on him, but he doesn't want that pressure....because he is not the same as they used to know him.
--"Acting out our old parts" refers to seeing old friends and then going along and acting the same way they used to before they grew apart---kind of "faking" it.
He is feeling manic and "carried away" with the way he's acting. Then he's sorry..because he's shameful and regretting his actions. (Normal reactions from someone who is experiencing extreme emotions).
Then he continues to apologize and admits that he always let's the things he's said get in his way. He is unable to move on because of the guilt he feels from what he has said that he can't take back.
The next verse is basically talking about how some people close to him are not being genuine or sincere. Don't talk about "money" because it doesn't determine how happy or successful you are in your life or relationships.
Overall, this song is about a man and a woman whom fight frequently and are in a complicated relationship. Overall, they just want to avoid fighting and pretend to be friends, overlooking all their issues, but they keep getting "carried away".
In the first two lines he is describing friends relying on him, but he doesn't want that pressure....because he is not the same as they used to know him.
--"Acting out our old parts" refers to seeing old friends and then going along and acting the same way they used to before they grew apart---kind of "faking" it.
He is feeling manic and "carried away" with the way he's acting. Then he's sorry..because he's shameful and regretting his actions. (Normal reactions from someone who is experiencing extreme emotions).
Then he continues to apologize and admits that he always let's the things he's said get in his way. He is unable to move on because of the guilt he feels from what he has said that he can't take back.
The next verse is basically talking about how some people close to him are not being genuine or sincere. Don't talk about "money" because it doesn't determine how happy or successful you are in your life or relationships.
Overall, this song is about a man and a woman whom fight frequently and are in a complicated relationship. Overall, they just want to avoid fighting and pretend to be friends, overlooking all their issues, but they keep getting "carried away".
Thursday 19 September 2013
Band Name
We have decided to name our band Empire Colours!
This is our unique logo for our band Chunky Passion.I believe we have followed the conventions we found in our research of band logos but adapted them to incorporate a two colour scheme of blue and black. To match with a the humourous feel of the name,as i feel the colour is very light hearted.
Twitter Account
We have set up a Twitter Account 'ChunkyPassion"
We will be posting regularly so people will be able to hear new stuff about the band.
We will be posting regularly so people will be able to hear new stuff about the band.
Music Video Analysis- The Weekend- The Zone
This video starts with a car driving down the road in darkness and all you can see is the yellow lines down the middle. This creates a dark atmosphere. The next clip shows a pair of eyes appear in black and stare at the camera as fog blurs the road. The connotations of that clip are that these eyes appear to be judging whoever is driving the car. It may represent a guilty conscious of the driver or that somebody is watching over him.
The video puts in a room full of balloons with a girl sitting on a couch smiling and giggling to herself she is wearing a lot of makeup and it could be interpreted that she is in a dream world and this is why she cant stop smiling. This room could be her 'Zone' as she is taken to this changed place and then bought back to reality which turns her fantasy into a nightmare.
During Drakes verse smashed lamps are shown on the floor and the girl is wearing a red dress, the lights are also flickering and she starts to panic, this shows that she is having a nightmare in her 'Zone'. The room then goes dark and is flooded with popping balloons.
The end of the video sees a reappearance of the eyes on the road and its as if to say that surreal experience has come to an end.
We have taken a lot of inspiration from this video and it has given us a lot of ideas to what we can do for our music video. The video is telling a story and the Weeknds dark style of music compliments the video really well and you can clearly see how the video relates to the song. This is the sort of video that me and my partner are planning on doing .
Music Video Analysis- Passion Pit, Carried Away
Carried Away is a song by Passion Pit it is from their second album 'Gossamer' and falls into the genre of alternative rock.
The video itself shows a troubled relationship between a couple who are arguing and quarrelling frequently. Throughout the video their relationship becomes weaker , but as the video nears its end the two reconcile their differences and take it back to what it used to be like at the start of the relationship.
The video doesn't actually show any members of the band and instead has 2 actors portraying the troubled couple, this video gave us ideas and inspiration for our own music video and we are thinking of using some ideas from this video and trying to put our own twist on them for our own video.
There is also no lip syncing in this video except from when the title of the song is sung 'carried away' and we were thinking of doing something like this in our own video as we like the idea of not having to lip sync throughout the whole video and having the song just being played over the video.
The video does follow the conventions of the genre in certain elements such as the locations used and also how the video relates to the song, so that you can see the lyrics being portrayed in the video. You can tell that a love story is being portrayed and the video is not disjunctive.
Music Video Analysis- Kendrick Lamar Swimming pools
Swimming Pools is a song by Hip Hop artist Kendrick Lamar and is the second single from his debut album 'good kid, m.A.A.d City'. The video was directed by Jerome D.
We have taken some inspiration from this video, we like the idea of the glass bottles smashing on the floor and also the girl in the plain white room and we will be looking to incorporate this into our own video. The use of slow motion is also a big factor in this video and this is quite unusual in a hip hop video as they are usually very fast paced.
There are only 3 colours used in this video which is red, black and white, I think these colours show a very dark video and this is something that we could use in our own video. There are a lot of quick edits in this video and also a mixture if close ups and long shots.
Artist Profile
Our artists are that of 3 lads at the age of 17/18. All three of the lads fit into the genre of Indie/Pop due to there looks.
Jack Gogerty:The keyboarder. Brad himself can actually play the keybpard properly. This will ensure that the video will look more real and legit, that if we had someone who couldn't really play the drums.
Brad Dunkley:The frontman/Lead singer. Ben actually does sing in small gigs and in venues this therefore means that he will hopefully look the part as he is used to performing on a regular basis. Brad Dunkley, in the video is wearing sunglasses, this is due to the fact that he aspires to be similar to Noel Gallager.
Christy Hughes: The guitarist. Bases himself on a mainstream artist such as olly murs for example. This is shown by the clothes he is wearing.
Overall I believe that the band together, created a good mix. As the three characters in the band are slighlty different from eachother, but this therefore means that they gel together really well.
Jack Gogerty:The keyboarder. Brad himself can actually play the keybpard properly. This will ensure that the video will look more real and legit, that if we had someone who couldn't really play the drums.
Brad Dunkley:The frontman/Lead singer. Ben actually does sing in small gigs and in venues this therefore means that he will hopefully look the part as he is used to performing on a regular basis. Brad Dunkley, in the video is wearing sunglasses, this is due to the fact that he aspires to be similar to Noel Gallager.
Christy Hughes: The guitarist. Bases himself on a mainstream artist such as olly murs for example. This is shown by the clothes he is wearing.
Overall I believe that the band together, created a good mix. As the three characters in the band are slighlty different from eachother, but this therefore means that they gel together really well.
Possible music scenes.
The picture above is that of victoria park in leicester this i feel would be areally good location to shoot parts of our music video. I believe this would be very good due to the fact that it is an extremely natural place in the outdoors.
In contrast to the outdoor natural scene we are going tot go for an inside area to film part of the music video as i feel, this will work really well, to fit in with the stereotype of couples always having domestic arguemnts in there house. An indoor space could be that of either my house or Kane's house. The decor in both is pretty similar so this would ensure we could proably film in both the houses (in differnt rooms) without the audience really noticing that it is a different house.
Wednesday 18 September 2013
Chosen song
"Carried Away"
Since my heart is golden
I've got sense to hold in
Tempted just to make an ugly scene
No I'm not as proper, my money's in copper
Ripped down from the brownstones to the street
Listen, I'm your friend (don't quote me)
But not a friend worth noting
Yes, please don't ever note me as your friend
Who says we have cold hearts?
Acting out our old parts
Let's perform our favourite little scene
I get carried away
Carried away from you
And I'm hoping and I'm praying
Cause I'm sorry, sorry about that
Sorry about the things that I said
Always let it get to my head
All your appeal
Once again with feeling
Higher education making sense
Justify your thesis
Certain that you need this
Tell me what your point is in defence
Listen, I don't really know you
And I don't think I want to
But I think I can fake it if you can
And let's agree there's no need
No more talk of money
Let's just keep pretending to be friends
I get carried away
Carried away from you
And I'm hoping and I'm praying
Cause I'm sorry, sorry about that
Sorry about the things that I said
Always let it get to my head
[x2]
Wake up in the morning
Wake up in the evening
Wake up when you want to
'Cause no one's really watching
Well she'll have something to say about it but
We all have problems
We're all having problems
And we've all got something to say
I get carried away
Carried away from you
And I'm hoping and I'm praying
Cause I'm sorry, sorry about that
Sorry about the things that I said
Always let it get to my head
I've got sense to hold in
Tempted just to make an ugly scene
No I'm not as proper, my money's in copper
Ripped down from the brownstones to the street
Listen, I'm your friend (don't quote me)
But not a friend worth noting
Yes, please don't ever note me as your friend
Who says we have cold hearts?
Acting out our old parts
Let's perform our favourite little scene
I get carried away
Carried away from you
And I'm hoping and I'm praying
Cause I'm sorry, sorry about that
Sorry about the things that I said
Always let it get to my head
All your appeal
Once again with feeling
Higher education making sense
Justify your thesis
Certain that you need this
Tell me what your point is in defence
Listen, I don't really know you
And I don't think I want to
But I think I can fake it if you can
And let's agree there's no need
No more talk of money
Let's just keep pretending to be friends
I get carried away
Carried away from you
And I'm hoping and I'm praying
Cause I'm sorry, sorry about that
Sorry about the things that I said
Always let it get to my head
[x2]
Wake up in the morning
Wake up in the evening
Wake up when you want to
'Cause no one's really watching
Well she'll have something to say about it but
We all have problems
We're all having problems
And we've all got something to say
I get carried away
Carried away from you
And I'm hoping and I'm praying
Cause I'm sorry, sorry about that
Sorry about the things that I said
Always let it get to my head
Artist Comparisons.
Artist comparisons.
Our female artist in the video is going to be a women with a lot of attitude and emotion. This will ensure that we will match the lyrics that are in the song, as it is clear that the song is based around an argument about a couple, who are very much rapped up in there own world. The female artist 'Ellie Cartwright' in our case will be performing in quite a dramatic and overexajerating manner, this is too over anticipate the stereotype of the female gender.The overall image and personality of our female artist will hopefully be that of over dramatic but nice girl.
On the other hand the male artist in our video will be acting in quite a subtle and quiet manner to give the impression that he doesn't care at all, and is really not bothered, again this matches the stereotype of the male gender.
Both of these concepts combined together, ensure that we have a perfect stereotype to base our couple on. This should give the video a very realistic feel to it, so therefore the audience that we are targeting will be able to really relate to the video and very much enjoy it at the same time.
The picture below is a picture of our female artist Ellie.
We feel Ellie has some kind of resemblance and similarity to Lana del Rey.
Our female artist in the video is going to be a women with a lot of attitude and emotion. This will ensure that we will match the lyrics that are in the song, as it is clear that the song is based around an argument about a couple, who are very much rapped up in there own world. The female artist 'Ellie Cartwright' in our case will be performing in quite a dramatic and overexajerating manner, this is too over anticipate the stereotype of the female gender.The overall image and personality of our female artist will hopefully be that of over dramatic but nice girl.
On the other hand the male artist in our video will be acting in quite a subtle and quiet manner to give the impression that he doesn't care at all, and is really not bothered, again this matches the stereotype of the male gender.
Both of these concepts combined together, ensure that we have a perfect stereotype to base our couple on. This should give the video a very realistic feel to it, so therefore the audience that we are targeting will be able to really relate to the video and very much enjoy it at the same time.
The picture below is a picture of our female artist Ellie.
We feel Ellie has some kind of resemblance and similarity to Lana del Rey.
Audience Profile
We are targeting a 16-24 audience for 'Chunky Passion" this is because we feel that this age group will be able to relate to the music video that we are going to produce. Our audience will be very creative and looking to expand their taste in music to wider variety. They like a mixture of both independent and mainstream artists.
Using UK tribes we came to the conclusion that our target audience would be Indie Scenesters.
This audience is not afraid of listening to new music and discovering new genres. They are creative people who have an interest in music and fashion, they also like a mixture of mainstream artists and new up and coming music.
Our band have a real passion for new music and fashion and so this makes them like the 'Indie Scensters' this means that the popularity of the band will be a lot higher than if they were in a opposing tribe.
- Non Judgemental
- Open Minded
- Individuality
Using UK tribes we came to the conclusion that our target audience would be Indie Scenesters.
This audience is not afraid of listening to new music and discovering new genres. They are creative people who have an interest in music and fashion, they also like a mixture of mainstream artists and new up and coming music.
- Broad Music Taste
- Have their own music taste
- Fans of our chosen band- Passion Pit
Our artist will also appeal to our audience as our song 'Carried away' by Passion pit suits the style of 'Indie Scenesters'. The two people in our band will be very down to earth and quirky which will help the audience relate to this. We are trying to give of the impression that our band really care about the music, just like the fans do. We feel that people who are looking to expand their music taste will really enjoy our song choice and also enjoy watching our music video and how we portray the actions of the band.
Our band have a real passion for new music and fashion and so this makes them like the 'Indie Scensters' this means that the popularity of the band will be a lot higher than if they were in a opposing tribe.
Monday 16 September 2013
Band style.
Male artist clothing.
All the above clothing, we really feel that it fits in with the genre we are doing, which is that of Indie/Pop. We are planning to style our artists in this sort of attire to ensure that our target audience can relate to the artists in the video. The look we have gone for is that of a Indie/pop style, this is due to the fact that this will ensure that the clthing fits in with the style of music we aee trying to pull off and portray. The clothing above is that of in the style that matches with the UK tribes 'tribe' called indie scenesters.
Female artist clothing
Monday 9 September 2013
Music video song final decision
After several debates considering the genre of our music video we have finally come to a final decision on what we aim to achieve.
From the very start of the process I have been considering all genres such as Hip/hop R and B, Pop, Indie, Dance, Electro etc.
All of these genres are very different in there ways, some like hip hop and R and B are very flashy and revolve around money, on the other hand some genres are very much dumb down and quite subtle such as Indie.
Personally I feel it is vital to ensure that whatever genre you take on you have the sufficient knowledge and experience to carry off the project in a skilled manor. Also I feel it is very important to make sure all equipment is available to make the video to the best of your ability. This is one of the main reasoned we have steered away from the music genre of pop as we felt this type of genre requires a lot of editing and equipment that is not available to us. Also another factor that urged us away from that of those particular genres was that of where would we film it? As the background of most pop songs is almost 9/10 exotic and incredible! Obviously this type of background and scene is not really accessible to us.
After considering these options very carefully we have come to the conclusion that we are going to use the song 'Carried Away' by Passion Pit. We feel we have the capabilities to produce a good music video in this particular genre.
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